Culture defines our values. Values drive brands. When the two work in synch, it spells marketplace success.
The Customer Culture Intelligence Model (CCI) developed in conjunction with Mediacom, empowers marketers to weigh the benefits of global synergy against the opportunities of unique local action. It flags potential cultural barriers for a brand, and identifies means to overcome them. The CCI can give any brand, regardless of its global footprint, a firmer foundation for success by grounding it in the cultural values of its consumers.
Hofstede Insights customises every CCI client consultancy. Below, you’ll see some of the many ways in which The Culture Factor™ can fuel your brand’s success. (Coming soon)
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