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Home › events

Category: events

Posted on October 30, 2018October 30, 2018 by celia zanin

The Hidden Customer #TheCultureFactor 2018

During her intervention at #TheCultureFactor 2018, Lalita Lee, Senior Consultant in Customer Experience & Business Transformation at MIDA shared some insights on one of the biggest assets of brands that is too…

Categories: events, News
Posted on October 17, 2018October 17, 2018 by celia zanin

#TheCultureFactor2018 Recap

What is the impact of cultural differences on global companies’ brands? Many interesting answers came from the international conference “The Power of Culture-Led Brands“, organized by Hofstede Insights and held in Milan at the Mediobanca Conference Room.…

Categories: events, News

 

TAKE AWAYS

Diversity is the first rule of evolution.

Paulo Finuras

Culture is an invisible driving force.

Prajat Khare

Trust is always a decision and a risk. You can never have all information.

Paulo Finuras

What differentiates your Brand from the rest is not just products & services but your Brand personality and its interaction with the customers

Lalita Lee

 

 

 


Hofstede Insights enables you to solve Intercultural and Organisational Culture challenges by utilising our effective and proven framework based on Geert Hofstede’s work.

  • Home
  • WHAT WE DO
    • ORGANISATIONAL CULTURE
      • CERTIFICATION PROGRAMME
        • Organisational Culture Certification
        • Virtual Organisational Culture Certification
      • TRAINING/CONSULTING PROGRAMMES
        • CEO Programme
        • Best Culture to Perform
      • TOOLS
        • Organisational Culture Scan
        • Team Culture Scan
        • Executive Match
    • INTERCULTURAL MANAGEMENT
      • CERTIFICATION PROGRAMME
        • Intercultural Management Certification
        • Accredited Lecturer (ICM)
      • TRAINING/CONSULTING PROGRAMMES
        • Global Virtual Management
        • CEO Programme
        • Cross-Cultural Research Methods
        • Virtual programme Cross-Cultural Management
        • Cultural Ambassador
        • The Trust Factor
      • TOOLS
        • The Culture Compass™
        • Compare countries
        • E-learning
    • CONSUMER CULTURE INTELLIGENCE
      • About CCI
      • CERTIFICATION
        • CMC Certification
      • TRAINING/CONSULTING PROGRAMMES
        • CCI Message Diagnostics
        • CCI-Find Your Tribe
        • CCI-Creative Brief Workshop
  • Insights
    • News & Blog
      • BLOG
        • Mars Success Story – Diversity as a competitive advantage
        • Organisational Culture – What you need to know
        • Create a Flexible Organisational Culture
        • How to Create Global Teams
        • 5 Key Factors of Managing Global Teams
        • Why is managing Cultural Diversity important?
        • Cross-Cultural research based tool development
        • Our five steps to success
        • What do we mean by “Culture”?
    • Resources
      • The Magazine
      • Decoding China
      • Negotiate Like a Local
      • The 7 Mental Images
    • Public events
      • Webinars
      • Watch the live #TheCultureFactor2019
      • Virtual programme Cross-Cultural Management
  • Our models
    • Organisational Culture
      • Organisational Culture – What you need to know
      • The Multi-Focus Model on Organisational Culture
    • National Culture
      • The 6-D model
      • The Culture Compass™
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