Carmen Lam

Carmen Lam joined Hofstede Insights from the world of transnational marketing, branding and Asian hospitality in 2012. Having served in senior executive positions in multi-national as well as local companies in services, technology and tourism across Asia Pacific and North America such as Melco Crown Entertainment, MICROS-Fidelio, IHG, Shangri-La and the Destination Marketing Organisation for Hong Kong, she has hands-on experience managing across cultures and a deep understanding of the business and people issues that can happen when companies cross borders.

With over 20 years of senior management experience and over 10 years in regional roles, Carmen has served on numerous virtual teams as well as supervised, coached and developed multicultural team members from all over the world. She has a customer-first attitude when working on both internal and external relationships and maintains a flexible communication style for a wide range of audiences.

Carmen’s strengths include the ability to incorporate cross-cultural insight with business analytics to help companies with globalisation ambitions effectively manage diverse inputs and align strategy to achieve business objectives and sustainable competitive advantage. She brings a unique east meets west approach and an understanding of how to build bridges to close cultural gaps, having lived and worked in the United States, Canada, China, Singapore and Indonesia.

With an EMBA from the University of Western Ontario in Canada, Carmen is working towards a doctor of hospitality and tourism at the Hong Kong Polytechnic University. Concurrently she is also developing training materials for poverty reduction through tourism for developing countries in Asia.