Kirsty MacEachen

Kirsty joined the Hofstede network in 2011. She designs and delivers intercultural programs to a broad spectrum of organizations, both local organisations working internationally and international companies spanning many borders.

Alongside her work with Hofstede Insights Kirsty has over 30 years experience working in the field of international brand and innovation strategy with major blue-chip clients including Pepsi Co, South African Breweries, Levi Strauss and Co, Zurich Insurance and J & J.

Combining the two she is a specialist at helping companies understand the opportunities and impact that culture has on brands. Putting intercultural science and rigour at the heart of the complex discussions around wether to invest in global or local brands and assets she works with organisations to enable them to optimize investment and implementation success.

In addition to the theoretical frameworks and project experience Kirsty brings genuine empathy and understanding to the subject of intercultural dynamics, having lived and worked extensively in multiple countries across the globe.