Masako Kato

Masako Kato

Masako Kato is passionate about supporting clients improve their intercultural collaboration and performance. She is a very experienced and versatile trainer, executive and team coach to develop cultural intelligence of individuals, teams and organisations.


Japan, The Netherlands, Germany, Belgium, USA

Dutch, English, Japanese

The Netherlands


Masako Kato provides culture management training, consulting, individual and team coaching to develop clients’ cultural intelligence as a key success factor of their global business. As a Japanese consultant based in Europe, her niche market is Japanese and European collaboration. She often serves Japanese companies in Europe such as Fujifilm, Yokogawa, Teijin and AW Europe. She also provides training for European SME’s as expert of EU-Japan Industrial Collaboration Centre. She delivers her services throughout Europe in English, Dutch and Japanese languages.

Masako applies the models and tools developed by Hofstede Insights to stimulate your cultural self-awareness and understanding of others and to develop optimal team and organisational culture in the most effective way possible for each client. Next to the Hofstede Insights models and tools, she is also certified to facilitate various assessment tools such as The Leadership Circle (360 leadership assessment) and Intercultural Readiness Check.

Next to being a culture expert, Masako is an experienced and versatile coach, certified by International Coaching Federation. She is educated as an executive coach (Certified Marshall Goldsmith Stakeholder Centred Coach) and as a team coach (Certified Organisation and Relationship Systems Coach).

She uses the results of these assessments as starting points for her services and her coaching skills to help her clients develop their cultural intelligence on individual, team and company levels in a sustainable way.

Masako Kato’s professional background lies mainly in Human Resources and Organizational Development. She was a linking pin between Japanese and European management on the development of HR policies and instruments and she was involved in Organisational Culture Change Program as a client of itim international (current Hofstede Insights) when she was at Fujifilm B.V. in the Netherlands. Before that, she was an international congress organizer in Tokyo and accumulated the experiences of working with people from numerous countries.

Honours and Awards 

  • Associate Certified Coach by International Coach Federation
  • Certified Organisation and Relationship Systems Coach by CRR Global
  • Certified Facilitator Team Diagnostic Assessment by Team Coaching International
  • Certified facilitator of the Intercultural Readiness Check
  • Certified Practitioner of The Leadership Circle by the Leadership Circle
  • Certified Marshall Goldsmith Stakeholder Centred Coach


We organised two Cultural Trainings of Ms. Masako Kato. One training was short (but sweet) version with the focus on writing emails with Japanese colleagues. The other training was a full day and was attended by colleagues who travel to Japan or management positions. The first thing that struck me was the very high interest and attendance. All invitees were there and stayed. The training was very well received and colleagues made a point of emailing their positive feedback. The training did not only give a very good and practical understanding of working in and with the Japanese culture but did not leave it at that. It was a day of insight on cultures; our own culture and how we reacted to different cultures.

Ms. Masako Kato is a very professional trainer. It is a joy to see her in front of a group. Her humor and very apt feeling for the group dynamics made her training very inspiring.

Marieke van Well in her position as HR Director at Mitsubishi caterpillar


I am grateful to have been Masako’s client. The insights that she had, and the connections she made between diverse topics I presented, were uncanny. She cut to the heart of the matter and brought a focus to our coaching. In just a few sessions I felt a huge difference and had real clarity on what I needed to do, and why. It was so much simpler, easier, and yet profound, all because of her gentle guidance. I was worried English as second language might hamper us, but instead found Masako’s command of subtle emotional and development language expressed what was going on more precisely than my own thoughts. You are lucky if Masako is your coach!

Paula McLeod in her position an executive coach