Specializing in integrated communications in UAE and GCC markets, and following close to 2 decades of experience in MENA, Sandra brings her extensive regional and international experience in integrated communication, branding and experiential branding to transform how businesses communicate in multi-stakeholder and multi-cultural settings.
Founder & Managing Partner of Mojo Ink, she has successfully managed, delivered and integrated national and regional brand experiences within an international framework; her experience in managing multi-stakeholder and multi-cultural environments to bridge communication gaps and facilitate stakeholder engagement processes make her an asset for clients such as Environment Agency Abu Dhabi, Ministry of Culture & Knowledge Development, Crown Prince Court, Ministry of Foreign Affairs, ADNOC & GASCO to name a few.
Prior to Mojo Ink, during her time in the UAE, she worked as a brand & creative consultant for the private and public sector, notably with the Abu Dhabi Tourism Authority on multiple regional and international projects including publishing and brand management for their global communication strategy and campaigns designed to attract visitors and businesses alike. She also consulted with Abu Dhabi Culture & Heritage Authority on the New York Film Academy and launched Shawati’ Magazine.
She owes her success to Dubai, which became her second home and launched her career in 2000 in the PR industry and then saw her shift to journalism where she became Editor and Communication Director for Jumeira Beach Magazine.