D2: Customer Orientation

Internally driven

We put our own reality upfront

Externally driven

Emphasis is on meeting customer’s requirements

A B C D
0
30
50
75
100

Procedures first

We are ethical

We know best what is good for the customer

Flexible

There is always scope for improvement

Customer is king even if it doesn’t make “sense”

If you want to learn more about this dimension please click on one of the areas being indicated separately in the diagram above. It is also possible to click on the following combination of two areas:


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