Privacy policy

You’ve probably heard about the General Data Protection Regulation (GDPR). The aim of this law is to enhance the protection of EU citizens’ personal data by requiring organizations that deal with that data to be transparent and handle them in a secure way. Please read the following privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personal Identifiable Information.

Update per 9.1.2024

How we handle store and protect the data collected from our tools: The culture compass, the OC scan, the team scan and 360 and survey systems are explained on the following page: Privacy policy page for our tools

This section concerns data collected on our website. The use of our website is possible without the need to provide personal data. When you are asked to provide personal data (e.g., name, address or e-mail address), this is, as far as possible, optional for you.


  • We do not collect more information than is necessary

  • We do not use your data for purposes other than those specified

  • We do not keep your data if it is no longer needed

  • Your information will never be sold to or shared with other companies or organizations for commercial purposes

  • We may transfer personal information to our Group Companies and sub-contractors that help us provide our Service(s).

  • Transfers to subsequent third parties are covered by the service agreements with our sub-contractors (see below sections for more information)

  • To improve our website in order to better serve you

  • To allow us to provide the service you requested

  • To allow us to better service you in responding to your customer service requests

  • To administer a contest or promotion

  • To ask for ratings and reviews of services or products

  • To follow up with you after correspondence (live chat, email or phone inquiries)

  • To send you requested product or service information


When you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, use our site.


Data collected when you sign up for a paid event (conference, webinar) or a course. The information you choose to enter in the fields is used to provide our service to you and process your order.

If you select “I agree to receive other communications from Hofstede Insights” please read below.

Data is collected when you subscribe to a newsletter, attend a free event, receive a document (white paper, case study, country profile, guide) or check “I agree to receive other communications from Hofstede Insights” in a contact form.

The information you choose to enter in the fields is used to provide you with relevant information about products and services.

This might include various forms of marketing emails.

Data is collected when you purchase a product. We accept payments through PayPal and Stripe. When processing payments, some of your data will be passed to PayPal and Stripe, including information required to process or support the payment, such as the purchase total and billing information.

Please refer to the Stripe and PayPal Privacy Policy for more detail:,


Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order or enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.


Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services.

We also use cookies to help us compile aggregate data about site traffic and site interaction.

We use cookies to:

  • Help remember and process the items in the shopping cart. Understand and save users’ preferences for future visits.

  • Keep track of advertisements.

  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.

  • We may also use trusted third-party services such as HubSpot that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, you can also turn off all cookies, to do this go to your browser settings and search the security features.

If users disable cookies in their browser:

You can visit our site anonymously but if you turn cookies off, some of the features that make your site experience more efficient may not function properly.


We do not sell, trade, to outside parties your Personally Identifiable Information (PII).

We do not transfer your PII unless we provide you with advance notice.

This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.


You will be notified of any Privacy Policy changes on our Privacy Policy Page.

We utilise Hubspot to manage our contact database, marketing database and support, our website runs on Hubspot, and we use Quaderno to support our online store and google analytics to analyse traffic.

To request the deletion of your personal data please contact support@ 

The privacy policy of HubSpot 

The privacy policy of Stripe

The privacy policy of Google Analytics

The privacy policy of Quaderno

The privacy policy of Google

Contact us