Cross-Cultural Research Methods


  • Please note that due to the current situation the status of this course is under discussion.  Please do feel free to contact us if you have any questions.
  • LOCATION: Tilburg, the Netherlands
  • PRICE: 500€

A two-day course for current and aspiring researchers.

We are regularly approached by research fellows seeking our assistance in realising their cross-cultural research project successfully. We, therefore, offer a two-day course in cooperation with the University of Tilburg (Netherlands) in cross-cultural research in psychology and culture, combining a conceptual and a statistical approach.



The course focuses on two main themes conducted by three renowned scholars in their respective fields:

  • Cross-cultural analysis in psychology, at the level of individuals, by Dr. Jia He (publications) and Dr. Michael Bender (publications).
  • Cross-cultural analysis at the level of societies (nations, regions, sub-national  groups) by Prof.  Michael Minkov, Ph.D.  Prof. Minkov is co-author of Hofstede’s bestseller “Cultures and Organizations: Software of the Mind. Revised and expanded 3rd Edition”

Cross-cultural research is a booming field for academics and practitioners alike. As our knowledge expands, we are increasingly aware of the field’s complexity and the need for researchers to appreciate the numerous controversies that characterise it.

Practical Information

The course is designed for advanced Master’s students, PhD students, and young researchers.

As we do this as a service to the scientific community, we offer this course below cost price, thus keeping the costs for participants as low as possible.


The theme of the first day is preparation for analysis of cross-cultural data:

We will cover issues such as the nature of culture and various approaches to the study of culture.

Some of the topics that we will discuss are:

  • Definitions of culture: What is culture and what is not culture? Where does culture come from? What creates cultural differences?
  • Data selection: What kind of survey participants should we choose? What kind of items work or do not work?
  • Levels of analysis: The difference between studying individuals and societies
  • etic versus emic approaches: Should we use a single research tool across many societies or develop a specific research tool for each society of interest?, etc.

The theme of the second day is statistical analysis:

It is often seen as a tool through which a researcher discovers a truth hidden in the data. This apparent simplicity misleads many people, including some experienced scholars.

In fact, a large and complex dataset can be analysed in different ways creating different results, which are sometimes contradictory. In that case, the goal of the statistical analysis is not to find the one and only one truth that hides in the data but to create a scientifically acceptable truth: a solution that proves to be practically useful.

This means that the chosen solution should explain interesting phenomena as logically and parsimoniously as possible.

During the course, participants will be introduced to the analysis of complex datasets of societal variables and will have an opportunity to perform and interpret such analyses personally.

Each participant will receive an SPSS dataset containing country scores on all popular dimensions of national culture (Hofstede’s, Inglehart’s, Bond’s, Schwartz’s, Project GLOBE’s and more), as well as various national indicators: values from the World Values Survey, GDP per person in different years, national educational achievement and national IQ, a rule-of-law index, a corruption index, road death tolls, suicide rates, homicide rates, climatic data, prevalence of infectious diseases, tobacco consumption, genetic data, etc.

These datasets will be analysed using different statistical tools for different purposes

Prerequisites for the course:

Participants must come to class with their own laptop on which SPSS has been installed. Please note that there are websites where you can purchase SPSS with an educational discount (e.g.,, but an affiliation with a Dutch (European) educational institution is required. Many Universities have other ways of providing discounted versions (please note that student versions can sometimes be limited in functionality, check the package). Please also note that a basic command of the options and functionality in SPSS is necessary, as the course is not an introduction into the program.

Participants do not need any advanced knowledge of statistics but it will be helpful if they are familiar with a few basic notions, such as a correlation between variables and statistical significance. Note, however, that even some of these basic concepts will be re-examined in class (especially statistical significance) as most people tend to hold incorrect concepts of them.

For more information on our cancellation policy please follow the link

What you receive:

  • The input to do a better job in conducting cross-cultural research and to write a thesis
  • Two lunches, coffee break
  • Dinner at the end of the first day

If you would like more information regarding this course, contact us using the form below.

Additional information

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Event Details

Start time: 09:00

End time: 17:00

Venue: Tilburg, The Netherlands