Cultural Ambassador

A Culture Expert Inside your Organisation

Operating Globally brings many challenges: Each regional office is different. How do you run an organisation which enables your local offices to connect to your parent brand, but at the same time be served by local practices? Topics such as employee engagement, productivity, leadership and employer branding touch organisations globally, yet every location has its own particularities.

In organisations where identifying cultural differences and the problems that may arise is a key concern, we have the perfect solution: The Cultural Ambassador Program. This two-day workshop will help you to visualise the impact corporate culture and national culture have on your operations, gain skills to effectively identity the cultural challenges within your organisation and take measures to minimise their effects. You will take home key lessons that help you to guide your organisations in working more effectively.

Benefits of the Course:
    • First-hand insights into how to navigate the field of culture and strategy, using different models of culture.
    • Insights into how to leverage national culture traits to enable change
    • Case study experience in how to recognise the impact of culture on work situations.
    • Personal cultural pitfall assessment
    • Certificate of Cultural Ambassador

Register to the next course



Cultural Ambassador Program Agenda

Day 1
09:00                  Welcome
09:15-10:45       Simulation and introduction to culture
11:00-12.30       Hofstede 6D model – a language to master
13.30-15.00       The impact of culture on communication
14.30-15.30       Case Study
15.45-16.30       Clustering reality
16.30-17.00       Q&A

Day 2
09:00                 Welcome
09:15-10:45      How does organisational culture form?
11:00-12.30      How do you change organisational culture?
13.30-14.30      How do you measure organisational culture?
14.30-15.30      Connecting organisational culture and national culture
15.45-16.30      Leading change
16.30-17.00      Q&A
17:00-17:10     Certificates ceremony


The Ambassador Course is organised in various locations around the world each year and is hosted by a select group of Senior Hofstede Insights consultants who are certified practitioner in both Intercultural Management and Organisational Culture.


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