Cultural Ambassador Mumbai

  • DATE: May 30-May 31, 2018
  • LOCATION: Mumbai, India
  • PRICE (early bird): INR 30,000 per nomination if registered and paid prior to May 10, 2018.INR 37,500 INR for registrations and payments afterward.

A Culture Expert Inside your Organisation

Operating Globally brings many challenges: Each regional office is different. How do you run an organisation which enables your local offices to connect to your parent brand, but at the same time be served by local practices? Topics such as employee engagement, productivity, leadership and employer branding touch organisations globally, yet every location has its own particularities.

In organisations where identifying cultural differences and the problems that may arise is a key concern, we have the perfect solution: The Cultural Ambassador Program.

This two-day workshop will help you to visualise the impact corporate culture and national culture have on your operations, gain skills to effectively identity the cultural challenges within your organisation and take measures to minimise their effects. You will take home key lessons that help you to guide your organisations in working more effectively.

Benefits of the Course:
    • Navigate the field of organisational culture, based on the understanding of the Multi-Focus Model
    • Access to the online toolkit that allows you to scan the culture and subcultures of your own organisation
    • Opportunity for you to get a first-hand experience on the tool by participating in the culture scan process
    • Insight into the combination of Organisational Culture and National Culture
    • A ‘Certificate of Culture Ambassador’
Cultural Ambassador Program Agenda

Day 1
09:00                  Welcome
09:15-10:45       Simulation and introduction to culture
11:00-12.30       Hofstede 6D model – a language to master
13.30-15.00       The impact of culture on communication
14.30-15.30       Case Study
15.45-16.30       Clustering reality
16.30-17.00       Q&A

Day 2
09:00                 Welcome
09:15-10:45      How does organisational culture form?
11:00-12.30      How do you change organisational culture?
13.30-14.30      How do you measure organisational culture?
14.30-15.30      Connecting organisational culture and national culture
15.45-16.30      Leading change
16.30-17.00      Q&A
17:00-17:10     Certificates ceremony


Demand for these courses is very high and places are limited. To register or for additional information please send us an email (see below)



The Ambassador Course is organised in various locations around the world each year and is hosted by a select group of Senior Hofstede Insights consultants who are certified practitioner in both Intercultural Management and Organisational Culture.

This course is organised in collaboration with our partner People Business.

 Facilitators of the course 

About Egbert Schram (Facilitator):

Egbert Schram is a Dutch forester by background, having moved to Finland in 2006 when recruited to internationalise a Finnish software company. Grown into the role of managing director, Egbert has since 2012 led an international team in 39 countries to assist organisations to manage the impact of culture and work and life. He is known for his ability to break down complex situations into more simple and approachable elements and ensuring a solution-focused pragmatic approach. Besides managing director, he is the chairman of the international HR chapter of the Finnish HR federation and the Amchampion of the year 2018 of Amcham Finland.

About George Lupascu-Pruna (Facilitator):

Accredited practitioner in Intercultural management and Organisational Culture, he has delivered projects with Hofstede Insights in different parts of the world including Ukraine, Romania, Latvia, France and Finland having participants from all over the world.  His projects are ranging from Increasing Awareness on Cultural Differences overall and eliminating the communication barriers between professionals from different cultures working together (Japan, Korea, India, China, Romania, Ukraine, Canada, USA, Finland, UAE, etc), and all the way to Scanning and Diagnosing Corporate Cultures of different organisations in different spheres of work and different departments.

Event Details

Start date: May 30, 2018

End date: May 31, 2018