Cultural Ambassador Pasadena

1 020.00 

  • DATE: November 6 and 7, 2018
  • LOCATION: Pasadena, USA
  • PRICE (early bird): $1200 per nomination if registered and paid prior to October 15th 2018. $1500 for registrations and payments afterwards.

A Culture Expert Inside your Organisation

`Does your Organization Culture support your Business strategy? What kind of culture shift will make you more ‘Resilient’, ‘Innovative’ or for that matter simply more ‘outcome focussed’ or ‘customer centric’?

In organisations where identifying cultural differences and the problems that may arise is a key concern, we have the perfect solution: The Cultural Ambassador Program.

This two-day workshop will help you to visualise the impact corporate culture and national culture have on your operations, gain skills to effectively identity the cultural challenges within your organisation and take measures to minimise their effects. You will take home key lessons that help you to guide your organisations in working more effectively.

Benefits of the Course:
    • Navigate the field of organisational culture, based on the understanding of the Multi-Focus Model
    • Access to the online toolkit that allows you to scan the culture and subcultures of your own organisation
    • Opportunity for you to get a first-hand experience on the tool by participating in the culture scan process
    • Insight into the combination of Organisational Culture and National Culture
    • A ‘Certificate of Culture Ambassador’
Cultural Ambassador Program Agenda

Day 1
09:00                  Welcome
09:15-10:45       Simulation and introduction to culture
11:00-12.30       Hofstede 6D model – a language to master
13.30-15.00       The impact of culture on communication
14.30-15.30       Case Study
15.45-16.30       Clustering reality
16.30-17.00       Q&A

Day 2
09:00                 Welcome
09:15-10:45      How does organisational culture form?
11:00-12.30      How do you change organisational culture?
13.30-14.30      How do you measure organisational culture?
14.30-15.30      Connecting organisational culture and national culture
15.45-16.30      Leading change
16.30-17.00      Q&A
17:00-17:10     Certificates ceremony


Demand for these courses is very high and places are limited.



The Ambassador Course is organised in various locations around the world each year and is hosted by a select group of Hofstede Insights consultants who are certified practitioner in Intercultural Management and Organisational Culture.

 Facilitators of the course 

About Daniela Kaneva (Facilitator): A graduate in Linguistic and Social studies, Daniela holds a Major in Accounting and Finance, a Major in Corporate Law, and is a Certified NLP Master. >Her background competencies are in the field of production, logistics, distribution, marketing and sales of FMCG acquired in top-tier corporations from Europe and America.>She is used to talking the language of numbers, hence, her particular focus on providing practical solutions and delivering applicable propositions. In the last five years, Daniela’s work is increasingly dedicated to providing solutions to corporate clients with complex international structures. She has participated in projects solving the intricate interaction between national and organizational culture which global corporations face in the current integrated world economy

About Lisa de Waard (Facilitator): Accredited practitioner in Intercultural management, Lisa has been working in the field of cross-cultural communication for almost 20 years, specialising primarily in the language and culture of Russia. As a linguist and teacher of Russian and Spanish, her research focused on linguistic miscommunication due to cultural differences.

Event Details

Start date: November 06, 2018

End date: November 07, 2018

Start time: 09:00

End time: 17:00