Cultural Ambassador Singapore

  • DATE: June 24-25, 2019
  • LOCATION: WPP Singapore, 50 Scotts Road #03-01, Singapore 228242
  • PRICE:  SGD$2,500 /€1650
Bring cultural understanding to your organisation

Singapore has tremendous cultural diversity, adding to its multicultural background is its position as the regional headquarters and centres of excellence for multinational corporations. Employees work in culturally diverse workplaces as well as engage with colleagues and clients from around the globe. That brings about the interesting challenge of leveraging diverse cultures while creating a common organisational culture that enables the execution of your strategy. An alignment between your people, your brand, what you do, and how you do it.


In this two-day workshop you will:

  • Visualise the impact organisational culture and national culture have on your operations
  • Gain skills to effectively identify the cultural challenges within your organisation
  • Learn how to manage the Culture factor to leverage performance

After the workshop, you will take away key lessons and skills that will enable you to guide your organisation in working more effectively.

  • Skills to identify the impact of culture in corporate operations
  • Access to the online toolkit that allows you to scan the culture and subcultures of your own organisation
  • A Certificate of ‘Culture Ambassador’

Day 1

  • Simulation and introduction to culture
  • Hofstede 6-D model – a language to master
  • The impact of culture on communication
  • Case study
  • Clustering reality
  • Q&A

Day 2

  • How does Organisational Culture form?
  • How do you change the Organisational Culture?
  • How do you measure Organisational Culture?
  • Connect Organisational and National Culture
  • Leading change
  • Q&A

Register today


Please consult our cancellation policy. 


This course is an insightful first step in discovering, understanding and putting to practice a framework and approach to help you anticipate and work with cultural challenges in a practical and constructive manner.

This two-day workshop will help you to visualize the impact corporate culture and national culture have on your operations, gain skills to effectively identify the cultural challenges within your organization and take measures to minimize their effects.

The Ambassador Course is organised in various locations around the world each year and is hosted by a select group of Senior Hofstede Insights consultants who are certified practitioner in both Intercultural Management and Organisational Culture.

Facilitators of the course 

Egbert Schram

Egbert Schram is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His main focus is to help global leaders and managers deal with the challenges (and fun) of working in unpredictable and impossible situations and help people professional create more awareness about the importance of people in today´s work environment.

Erika Visser

Erika Visser has worked across numerous functional groups including human resource management and organizational development. She has a passion to help people and companies develop their potential by combining the theoretical neuroscience behind learning and development.

Jaime Ong-Yeoh

Jaime is a management consultant specialising in the areas of change management, organisation design & development, organisation culture, and organisation psychology. She has over 15 years of experience helping multinational corporations with large scale business transformation programmes, including the set-up, stabilization, and maturation of high-growth global/regional centralised functions and shared services.

Additional information

Product type

Event Details

Start date: June 24, 2019

End date: June 25, 2019

Start time: 09:00

End time: 17:00

Venue: WPP Singapore, 50 Scotts Road #03-01, Singapore 228242