John Lam

John Lam

John Lam is a multicultural business professional with a comprehensive design skillset. As a passionate design strategist, he is advocating the value of design in a corporate context and how business and cultural transformations can be successfully enabled through a systematic design facilitation.


As a former Workplace Strategy Director for global real estate services firm Jones Lang LaSalle (JLL), John's expertise lies in the intersection of design, business and space to drive individual behavioural change and facilitate complex business transformation. He has worked full-time in various countries as a designated consultant for multinationals such as Hugo Boss, SAP, The Walt Disney Company, and Steelcase in global roles, where he has worked to elicit user needs and requirements through a systematic, structured, and creative user experience (UX) process, as well as managed interdisciplinary projects and engagements. He has led strategic projects as well as focused on high-impact branding, design, and space operations projects from inception to completion.

He joined Hofstede Insights to add the cultural dimension to his expertise and to complete his solutions to complex and ambiguous business issues. John is Associate Partner and certified in Intercultural Management (ICM) and Organizational Culture (OC).

John is a frequent keynote speaker on the subject of Future of Work and Executive member at the global non-profit association Design at Business. He holds two postgraduate degrees in Business Administration, Intercultural Communication, Sinology and a Masters in Design Strategies, emphasizing the value of design as a strategic asset in corporate strategies.


Honours and Awards

  • International Juror at iF Design Award and Frame (Architectural Spaces)
  • Executive member at Design at Business Association



  • Design Thinking (Design at Business)

Expert in

Change management, Culture Change and Transition, Workplace Strategy and Design


Marketing and Consumer Goods, Manufacturing, IT and Telecommunications, Workplace Management


Intercultural Management, Organisational Culture

Worked and lived in

German speaking market, China, Hong Kong, North America


German, English, Chinese

Travels from