Yasushi Watanabe

Yasushi Watanabe

Yasushi is a management consultant focusing on strategy and transformation.


Yasushi is the CEO of Caeru Inc, a management consulting firm specializing in organizational transformation.  He supports companies which have malfunctioning issues in organization and talent development.

Yasushi has a background working as a project manager at BCG. During 4 years at BCG, he was involved in a wide variety of projects in global & domestic marketing, PMI, business portfolio management, and organization development. Profound knowledge of industrial goods, auto, and high-tech industries.

Prior to BCG, 6 years of experience in marketing & sales at Sony, including 2.5 years of experience working in UK. The experience of culture shock in the UK is one of the big reasons why he is working as an associate partner of Hofstede Insights.

Yasushi has a master degree in media and governance from Keio university, Japan. He is also one of the board members of Hofstede Insights Japan and supporting various Japanese companies since 2014.


Other Certifications

  • MBTI certified user
  • TLC

Expert in

Organisational Leadership, Intercultural Negotiation, Sales, Marketing, Advertising


Marketing, Management


Intercultural Management, Organisational Culture

Worked and lived in

Japan, UK


Japanese, English

Travels from