Leading and Managing in a Globalized World by Huib Wursten, edited by Erika Visser and Pia Kähärä


Popular management techniques are often dysfunctional or counterproductive as they do not take context into account. Written by one of the most experienced cultural consultants in the market, this book demonstrates to global managers and leaders that the key to global success lies in their ability to analyse the likely effects of management techniques and employment policies in different national contexts. Huib Wursten introduces you to a system: the “7 Mental Images” a powerful combination of Prof. G. Hofstede’s dimensions of National Culture that will help readers navigate and adapt their leadership and management styles efficiently to the local context.

In the 7 Mental Images of National Culture, Huib describes the seven cultural “rules of the game” in managing and leading international organisations, including topics such as:

  • how culture affects the way meetings are ran
  • how delegation is taking place how decisions are made
  • how change can be managed,
  • how customer service should be organised and many more of these crucial issues.

To illustrate each of these topics, the author selected real experiences and cases based on his 30 years of experience within the different layers of international companies and organisations. And to make it even more relevant to our ever-changing business context, new cases and exercises specifically developed for the book by Accredited Practitioners of The Culture Factor Group (previously known as Hofstede Insights) from around the world are included.

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"Huib has been an inspiration throughout my career. He prepared me for many of my postings abroad, trained many of the teams I had the privilege of being the manager of and shared with me his enormous knowledge and insights on how to be respectful and successful in an international environment. This book is a must-read for everyone that works abroad or does business with other cultures."

Frank Rövekamp, former Chief Commercial Officer Vodafone Group

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